Not for FB but in general for client solutions/marketing roles. Are revenue KPIs BS? I've never had them and it kind of looks scary on paper. What if you can't hit revenue growth KPIs, what happens?
@marketing manager @client solutions
There is likely something they will hit you on (RSUs or ?). If there us no way to dock your comp for not hitting KPis than it is more likely that you will just be fired if you can't hit them.
If you don't hit your KPIs, then you typically don't get all your bonus / commission. You miss badly or repeatedly and you get fired. Pretty simple.