I'm in midst of deciding whether I should work with a full stack developer in building a micro saas startup. I came up with the idea and conceptualization and he built the product without discussing equity allocation in prior. He kept emphasizing that the big portion of the business is about building the product and he wants a bigger cut in the startup 70-30. He doesn't see value of a strategist in a business and he said that he can even find ways to build a startup with indiehackers. The main reason why he is looking for a co-founder is because he would have a good partner to work with motivation. He wouldn't have enough time to build the business as a solo founder. I don't see it as a worthy investment of my time and energy as he wouldn't budge on the equity allocation. He doesn't see value in a co-founder being a strategist and marketing the product. He thought he can market the products by googling from platforms. Any advice from the floor? #cofounder #startup #microsaas #tech
This developer is clearly inexperienced building a SaaS business. The easiest part of a SaaS biz is writing the code. The hardest part is getting sales. The medium difficulty part is talking to customers and identify their exact needs. Strategy is easy. Just talk to pros for high level strategy advice. What you as part of a 2 man SaaS company need to do is grind on selling. Your tech founder is unfortunately going to realize this. If you’ve done your job then you have letters of intent or a database of customers who are ready to start paying for the product today whom you have cultivated a relationship with. If you don’t have that then you’ve failed and the tech founder should get a new partner.
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Always discuss equity before jumping into the ideas. Be clear on it. Now also, it's not too late. Believe in your own skills and tell him that you can also find a lot of tech companies to outsource your tech work or hire freelancers for the time being. In SaaS model, selling is much harder than building the product. He will realize it soon. DM me if you would like to connect with more potential tech founders.