Joined Asana before they IPO'd. Stock went from $15 valuation pre-IPO to $74 as of today. Was talking to Dropbox but decided to stay at Asana after evaluating TC, Asana's RTO policy changes, and the amount of effort vs. potential gain. Didn't get to offer stage bc I pulled out before onsite. My Asana TC is approx 2.1m over 4 years (188k base, the rest in stock) and the stock is high growth so it might multiply more. BUT they currently require a February '22 RTO, the setup will be 3 days a week in office and only 2 WFH days. Dropbox L5 would have been 1.9m *at maximum* over 4 years (238k base maximum, the rest in bonuses and stock). Stock has slower growth. Not sure if there could've been a signing bonus. Fully remote. FYI I'm a designer so TC probably different for engineers.
Dropbox is in a pickle. They offer a marginally better product than Google Drive, iCloud, or whatever Microsoft calls their mess, but probably not better enough to grow their market.
Dropbox still executes the PLG model much better than Apple and MSFT. And even to an extent Google.
Don’t get me wrong - I’m a (paid) Dropbox user since almost the beginning. Stuck with it because it’s less work than moving and the cost is below my threshold of worry. I just don’t see them being differentiated enough to be valuable to enterprise who basically get Google Drive or Microsoft’s thing included with GSuite/O365, or for consumers to use Gdrive/icloud. I see them sort of like Evernote - a nice enough product, confined to boutique niche status.
I prolly pull myself out before onsite with Asana nextweek too. I am always wfh so I think I am not willing to compromise that for a potentially higher TC. 3 days in office are rough!
Office life sucks, if you decide to pull out please give that feedback so they know 2 days WFH isn't enough
Don’t get jaded from Asana’s RTO plan. IMO Dropbox has a hard time hiring (and retaining) people hence why they announced full remote. Also, design team at Dropbox vs Asana??? I’d take Asana all day but my 2 cents. Asana has a better trajectory than Dropbox. Stay at Asana.
That’s not why Dropbox went full remote - it was to save on costs by getting rid of offices and being able to hire from LCOL. But I agree with everything else here.
Why were you thinking of leaving?
I would prefer to WFH full-time, don't care about being in an office and the RTO stuff has made me feel like I might not fit at Asana much longer
Although your post seemed to be focused on the compensation, this response makes it sound like your reasons are less to do with financials. If you think you’ll be happier elsewhere, then it’s worth exploring your options and finding something that’s a better fit for your personal needs.
If you want to leave Asana, there are better options than Dropbox…
I’m confused are you saying Dropbox is offering 1.9m tc or total stocks+bonus+base for 4 years?
1.9m over 4 years
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I’m super fucking biased obviously but I think Asana valuation has some room to run because project management is a relatively green category. Dropbox is hemmed in on all sides. They’ve largely been strategically out executed by AWS, Azure, GCP etc etc
Isn’t the stock appreciation primarily due to CEO buying it every single day ?
Who uses Asana again? Just startups?