#Top 5 Updates of the Week: * Tiktok’s new program in UK “Fulfilled by Tiktok” takes a stab at Amazon & highly differentiates it from other apps. * Youtube launches “new & returning users” metric for Creators. * Twitter (X) CEO says the platform is close to breaking even. * Facebook Groups will get AI Moderation if Admins aren’t active. * Blackberry’s research shows ChatGPT ban in major workspaces. #Tiktok: * TikTok launches AI-Generated Content labelling for creators. * TikTok is experimenting with podcast links through RSS feed. A great feature for podcasters. * TikTok is launching a livestreaming music competition. * Cedcommerce launches TikTok shop connector. * New Creator Center in testing. #Instagram & Threads * Instagram’s musical carousels feature is officially launched this week. * Threads is getting Alt text & new mention feature. * For IG stories, Group tag in testing says mosseri. * Another feature for threads is “send to Instagram” encouraging direct shares. * Instagram is testing a new UI with number of shares shown in posts. * Instagram working on a new style of feed with only “verified accounts”. #Meta : * Meta adds ability to verify your threads profile on Mastodon. * Meta engineering team shares update on privacy & security on platform. * Messenger will drop SMS support after 28 September. * WhatsApp video calls now have screen-sharing feature. * WhatsApp is getting group voice chats like Discord & Slack. #Twitter (X) * X lowers Ad revenue sharing requirements for creators. * An analysis of Twitter Algorithm changes. * The platform announced new Ad controlling features for marketers. * Paid Subscriber replies on posts, launched for iOS. * Allowing only DMs from verified users. * New “Media” tab available on desktop Twitter search feature. * Other Updates: Feed with high-to-low engagement content, follow Icon, top content on user profile & more. #YouTube: * Youtube is banning clickable links from YT Shorts description & comments. * Youtube launches interlinking between Youtube Shorts & Long-form video. * The platform will stop video recommendation if watch history turned off. * Creators can now include up-to 14 links on their Youtube channel near subscribe button. * Youtube celebrates 50 years of HipHop with a event. #Google: * Google launches Ad features & Insights for Holiday Marketing. * Google Renames “in-stream Ads” after the huge Ad issues, now its “skippable Ads”. * Google will show Rich FAQs & HowTo rich results less often, causing traffic loss. * Google Ads API version 14.1 rolls out. * Google tests scan-to-call QR codes and extra images on sponsored Ads. * Analytics Reports get Match Types, including regex. #Agency News: * Stanley Cup announces GSD&M as dedicated TikTok Agency. * Mazda is looking to go beyond WPP for agency work. * Publicis Asks Employees to come in a three days a week. * TJ Maxx hires McCann for Creative. * Diversity in Agency Leadership decreases, now 90% of leaders are white. #Brands & Ads: * Target partners with Starbucks for their pick-up service. * Lyft launches Ads on their App for riders, new Ad channel is here. * Duolingo shared their social media strategy in Q2 Earnings report. * Disney posted Revenue growth but looking to crack down on streaming Ad Revenue. * Mcdonald’s celebrates their Pop culture with new campaign. #AI: * A comparison between ChatGPT & Meta’s LLaMA AI model from researchers. * OpenAI expands custom instructions for more users. * Vimeo launches “one-take video” feature powered with AI. * Salesforce Einstein model now allows businesses to bring their own AI. #Microsoft 💾 * Bing tests “text select to Bing AI” feature. * Microsoft to end “Cortana” app in Windows 11. #Pinterest 📍 * Agency heads are telling Pinterest back in their Paid Media strategies. * LiveRamp & Pinterest expand their partnerships to new countries, allowing marketers do privacy focused work. * BBC studio partners with pinterest. #Snapchat 🗣️ * Snapchat makes paid feature “dark mode” available for free on Android. * 5 Countries with most snapchat users. #LinkedIn 🔋 * LinkedIn announces new feature to highlight Top skills in a better way with work proof. * The platform shuts down their Incareer service in china. #Marketing * Slack’s latest redesign makes a spark plus stab at Discord. * Patreon paywalls are now integrated with Spotify for Podcast & music content. * Tinder is pushing toward Paid Media targeting Gen-Z. * TfL teams up with Global & Contagious for new creative advertising competition. * Yelp’s Ad revenue rises 14% in the last quarter. * Amazon reportedly testing AI tools for Sellers. * Moz launches new metric “Brand Authority” for SEOs. #Guides 💬 * Google’s performance max best practices guide gets major update. **Credits: The Social Juice Newsletter.** #marketing #growth #ads
Tech Industry
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Please Help :: Should I pursue CS Masters in USA or remain in India to join Startups?
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I have worked at TikTok US core tech for 3 years. AMA.