Why not? Uber can survive only when it can become a near monopoly in the markets it has not yet exited.
Comodifing supply is a key to scale up a marketplace. Uber is doing a good job at it with this integration.
Remember when Uber was supposed to be a platform to route anything to anywhere and change the world?
Now it’s just expensive taxis and fake restaurant food delivery.
Why not? Uber can survive only when it can become a near monopoly in the markets it has not yet exited. Comodifing supply is a key to scale up a marketplace. Uber is doing a good job at it with this integration.