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I have worked at TikTok US core tech for 3 years. AMA.
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Absurdities of the Bay Area 😒
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Electric cars depreciate 10 times faster than gasoline cars
#Top 5 Updates of last Week: * Meta’s Targeted Advertising is dead in EU now, the platform requires direct consent from EU users to use their data. * TikTok announces new Privacy-focused Ad Targeting option. * Instagram launches new DM Control features to protect users from unwanted messages. * Q2 Winner: Amazon’s Ad revenue grew by 22% in the last quarter, the highest among all Ad channels. * Youtube is serious, 6 new editing tools for YT Shorts are here. #Tiktok: * TikTok Feeds will change in EU, With new privacy changes, interest based feed will get affected. * The platform will also face privacy fines in EU by September. * TikTok’s competitor “Triller” is going public this year. #Instagram & Threads * Instagram celebrates Gen-Z consumers with new short-film Ad campaign. * IG is experimenting with a variety of AI features. * Threads App Ads are showing up in EU. * 54% of influencers have already posted partnership content to Threads as extra distribution. * Instagram working on automatic product detection tags for stories. #Meta : * Meta plans to launch AI chatbots with personas for Businesses & Creators. * Facebook reels creators are discussing legal actions after Meta’s Payout error. * Instagram & Meta now blocking news in Canada. #Twitter (X) * X users now have the option to join X spaces via Desktop. * The Twitter Blue is now X premium + the X premium subscribers can hide their blue checkmarks now. * Testing of new style of Ad formats is happening. * Twitter community posts will show up on your Feeds from now on. * Creators to get an even bigger share of revenue with new announcement. #YouTube: * Youtube experiments with AI-Generated video summaries. * Youtube upgrades 1080p quality for Premium Users. * A new feature to add Youtube shorts to playlists. #Google: * Google SERP is changing with new Cards & UI features. * 8 New Google Analytics features powered with AI & new capabilities. * Google enhances privacy tools to protect personal data. * Google showing clear backlinks to sources in AI answers. * More links showing up in Google Search console report. #Agency News: * Publicis Groupe’s Profitero launches GenAI Retail Analytics. * R/GA launches a new fractional work program for Agency Alumni. * WPP cuts revenue guidance after major marketing cutbacks. * VMYL&R named Agency Network of the year at 2023 NY Advertising festival awards. #Reddit: * Reddit updates its site design for logged out users. * Reddit is experimenting with a new community channels feature for sub-reddits. #Brands & Ads: * Walmart is bringing Ads to Checkouts, TV Aisle & the whole buying experience. * Cindy Crawford recreates her famous Pepsi Ad for Casamigos & BlueJet. * Taco Bell is getting sued for false-imagery and advertising. * Sephora launches new program for underrepresented music artists. * Barbie movie’s Social team caused huge controversy in japan with their tweet. #AI: * Meta launches new AI Audio platforms. * GPT-5 to launch soon. * ChatGPT android app is now available. * Complex Media launches new AI chatbot with sprite. * A list of new updates to current model of GPT. #Microsoft 💾 * Microsoft rolls out code-free conversions for all smart campaigns. * Microsoft Teams added Spatial Audio in a new update for better calls. #Pinterest 📍 * Gen-Z is our fastest growing Audience says Pinterest. * Pinterest announces “Pinterest Present” a new event for Advertisers & Agency owners. #Snapchat 🗣️ * Snapchat is launching new rewards program for AR creators. #LinkedIn 🔋 * LinkedIn tests Microsoft designer integration to enable AI generated image creation. #Marketing * Marketing Cloud Platform Market Report 2023 is Here. * Uber’s Ad network gained 50,000 new advertisers in last quarter. * Trivago blames Google Ad Product for revenue in Q2. * Warner Bros. subscriber growth dipped a little bit in Q2 2023. * Patreon is fixing creator payment issues. * Discord cuts 4% of Staff as part of company reorganisation. * Sprout social acquires tagger media. #Guides 💬 * Google launches new Responsive Ads Guide. * Pinterest shared early holiday marketing guide for Businesses. * Facebook’s Ad manager guide. **Credits: The Social Juice Newsletter.** #growth #marketing #ads
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Thanks for the updates, very helpful. I'm curious to see what developments does Amazon have in the Ads space.
Thanks for sharing
Thanks for sharing