What happened to Beats by Dre?
They were insanely popular and hyped several years ago. Where did they go after the Apple acquisition?
They went to Apple’s P&L
There are a lot of videos talking about how Apple bought Beats to kill the product
Spend $3 billion to kill a product?
Yup. Eliminate the competition.
Apple bought it to kill it so airpods can become the market leader
Apple is selling budget headphones and headsets under beats brand
It's just marketing hype.
Classic big tech move, they bought the competitor, integrated it and prevented it from taking away their earphone business
I have the Beats Fit Pro and it's a great product. Like Airpods but with a more secure fit
Some of the shittiest headsets ever. Brand can only cover garbage quality for so long
They’re part of the accessories department and worked on AirPods and such. Lots of common tech used between the brands, like the W1 and H2 chips. They also milked Jimmy Iovine’s extensive music industry connections from UMG and Interscope. Apple Music wouldn’t be where it is without him.
Provided base technology for AirPods