TL;DR I own some of the largest communities on Discord, and they're actually very active and good communities. I'm trying to get them off my hands. TikTok tried buying one of my servers up about 2 years ago but it seemed sketch, even though the guy was verified as an employee. I think someone like TikTok or a marketing/social media company would love to buy these up in a heartbeat given their reach and how they're actual "communities" versus just low-engagement servers. How do I even go about trying to sell these? Who do I contact? How do I price them? Per user?
Flipper
What's this?
Who's your target market? Find companies who service that market. Approach.
How so? I've never gotten responses when I've tried.
Who are your competitors? Approach them.
There aren't any real competitors because I've cornered the niche entirely. There are people who coexist but no one's even close. I've tried reaching out to some partnership people at companies and media outlets that would be interested, but no one's responded to LinkedIn or Email.
I checked out Flippa. Doesn't look like much traffic at all happens on that site, and they're extremely inflated on the asking prices.
Do you mind explaining how tiktok was sketch?
Sure. I own a very high engagement Discord server, which is very valuable to a company like TikTok for it's niche. It really fits like a glove for what TikTok does. A community manager from TikTok EU waltzed in one day, and inquired casually about partnership. He stated various stuff, but I'm not one to ever partner, just on principle, unless it's a friend or I know who it is. After verifying on LinkedIn and with another person at TikTok (who I know) that this guy was in fact an employee, he went on to offer me $10k USD equivalent for my server. He was actually going to go first, which would make it "un-scammable" per se. I declined, and said the thousands of hours I put into building my community up simply were not worth this, as well as how large it has grown and the recognition it's gotten in "mainstream" media for its niche. I ended up banning after he was persistent it was not a deal that I could ever take again. Things got weird, and the guy's account was later deleted.