May be too late but a genuine question. Why did top IT giants not bid/buy Yahoo ? I guess $5 billion is not a big amount for the portfolio of products yahoo got. Curious to know the thought process from investors.
Microsoft did try once.
Glad that didn't work out!
@Mycrosoft why do u think so ? Don't u think MS exec are smart enough to turn around Yahoo if they would have succeeded last time.
Verizon is big dude
Yes but its not core IT. Verizon is trying to get into new business line due to stagnation in its core strength. Moreover their would have been less attrition.
With ISV(Verizon) sniffing all your data, Yahoo can beat any search company in world if they use that data well.
Verizon controls 80% of internet traffic even today.
Citation needed.
Of the top 5, the only company that could have benefitted from Yahoo is Apple. Rest have a thriving advertising business and Yahoo would be just a drop in the bucket. FB and Google would also have to deal with DOJ if any. Apple would be very interesting suitor. Apple is weak in web services( as compared to others in big 5). Yahoo could have blend well with Yahoo merging with Apple's app division. Advertising is a growing business for Amazon, but it is much different than Yahoo. Also integrating company with 10k people is tough. Big 5 would be Apple, Microsoft, Google, FB and Amazon.
ads+apple means apple is desperate
Not really. Apple is weak in ads though and ads is extremely profitable business to be in. Apple already has a platform with a billion users and could have provided Google with strong competition with the addition of adtech.