For clarification, I mean if asked a question such as "what metrics would you use to determine if your marketing campaign worked" but you've marketed before? (Aka a monitoring question).. Or you're given a small case where you need to report on basic metrics to determine success Or if you're just generally asked to formulate kpis How do you come up with them on the fly during interviews? #tech #interview
Marketing metrics are about customer engagement so to measure effectiveness of a campaign you need to assess customer engagement. If asked to come up with them on the fly and I didn’t have the exact metrics handy I would follow the lifecycle of a campaign and assess various points along the way that I would like to measure based on the channel. https://www.klipfolio.com/resources/kpi-examples/marketing a great resource.