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Are they really trustworthy? People say contractors or car shops or whatever pay to buy good reviews. When you see a lot of plumbers have 5 star reviews do you believe it?
In my experience they seem to be reliable. The sheer quantity of reviews helps too.
Yes.
Unlike Glassdoor, yelp believes that negatives reviews are generally more truthful than positive ones. Compare some place that gets 5 stars on google and 2.5 stars on yelp, and you’ll see what I mean. Trust is everything.
Number of reviews is often a better indicator than number of stars, and of course it will depend on how your tastes align with the average joe. but in general I find yelp to be very useful.
Of course not, people are dumb.
Do you think these are genuine- https://m.yelp.com/biz/norcal-furniture-santa-clara-2 250 reviews and 5 star
Well what if they are really that good?
Sometimes, businesses bribe their customers with discounts to give 5 star reviews. Happened to me a few times.
Everything is anecdotal.
Yes. Though also look at the negative reviews , sometimes even one negative review can help you decide !
Yelp has a pretty good engineering team that devotes itself to weeding out false reviews. I have worked on both spam and ads, and can assure you that Yelp strives to make money by providing value to the advertisers *and* users. All these media reports of extortion etc are all BS. Yelp is a very very user focused company - we have an entire org devoted to just stream lining their experience.
I booked a plumber and a dishwasher repairman because of Yelp’s positive reviews. I have to say that both, lived up to the reviews.