any good books to improve sales competencies?#sales #enterprise
Fanatical Prospecting is my #1 recommendation
Dale Carnegie How to Win Friends and Influence People. Sounds cheesy but it’s amazing.
The Challenger Sale and “the new solution selling”
“Never Split The Difference” by Chris Voss. After you understand the foundations of selling, then this book will give you some nuggets on practical ways to open up and win over your prospect.
I like The Challenger Sale but there are a lot of good books out there.
The follow up, The Challenger Customer, is great, too. Personas are everything, and realizing the benefit of the contrarian is huge