I am trying to learn about eCommerce metrics and analytics. However, google searches are filled with plethora of irrelevant fluff about tools and solutions. Can you please recommend some good resources to learn about product analytics around funnel and activity metrics? #amazon #google #shopify #ebay #facebook #wayfair #walmart
From what i know they are using adobe audience manager and some inhouse tools using GCP products
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What tools are you using?