How long do you think AT&T will hold onto Xandr before selling it ?
Most likely sold already or very close.
Probably another year of suspense.
Some of the employees are waiting for bonus in March and jump Ship.😆
ATT is king of bad decisions!
My thoughts on the subject are that it will be sold to a company like Tatari unless one of the bigger media companies can get a fire sale price like InMobi tried to do. It will be publicized as a merger but in reality the new company will own what's left of Xandr, very much how AT&T acquired AppNexus but AppNexus ran the show. The Xandr name will disappear. I have no inside information, just my thoughts. Xandr could survive on its own but not at the scale that would make AT&T happy and it is no longer relevant to the rest of AT&T.
Probably will go with WM since it falls under WM
You jinxed the Xandr team: https://www.reuters.com/markets/deals/att-sell-xandr-ad-unit-microsoft-2021-12-21/ Or maybe it’s a blessing if they get brought in with MSFT TC
Trying to get Microsoft stock to everyone moving over. Doubt it, Xandr HR leadership is incompetent and legal looks for the path of least resistance.
Thought we already sold it to MSFT?
It’s next in line for the chop