https://www.cnbc.com/2023/07/13/meta-threads-engagement-has-dropped-off-sensor-tower-similarweb.html "What goes up must come down — at least in the case of user engagement on Threads, Meta’s new Twitter competitor. Last week, the text-based social media platform reported a record 100 million sign-ups in just five days, but according to data from Sensor Tower and Similarweb, the service has seen some dropoff in growth and engagement. “The Threads launch really did ‘break the internet,’ or at least the Sensor Tower models,” Anthony Bartolacci, managing director at Sensor Tower, a marketing intelligence firm, told CNBC. “In the 10-plus years Sensor Tower has been estimating app installs, the first 72 hours of Threads was truly in a class by itself.” But, he added, Sensor Tower data suggests a significant pullback in user engagement since Threads’ launch: On Tuesday and Wednesday, the platform’s number of daily active users were down about 20% from Saturday, and the time spent for user was down 50%, from 20 minutes to 10 minutes." "Data from Similarweb, a digital data and analytics company, showed similar trends. Threads saw a dropoff of more than 25% in daily active users between its July 7 peak and Monday for Threads users on Android phones worldwide. The company is not yet finished calibrating its model with iOS data."
Does anyone know what the historical graph of usage for things like TikTok looks like? If this is in line with Threads then maybe there is hope. I’m rooting for Threads, would revive Meta and kill Twitter which is anti-SDE
Lol, one only has so little time to spend on so many apps.
It has basically no features. That it has this much engagement is amazing at all.
Who cares about engagement when your stock is doing so well lol
As much as I hate Musk but I don’t believe in Threads. There is no content. Compare it to Twitter - tons of content. Tech Twitter. In Threads you have the same moronic Instagram users with their narcissism and bullshit.
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