Which one is the better MMP? #Marketing #UserAcquisition #AppInstall #Growth #Mobile #Kochava #Appsflyer #MobileMeasuringPartner #Ads #Tracking #Measurement
AF likely has greater growth potential moving forward. In 4-5 years it’ll be hard to say where any MMP will be.
It depends on the app category. Appsflyer is used with a lot of games. Kochava is great for retail and streaming because of their cross device capabilities. Apple uses Singular so they must be good at skan.
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Kochava. Every. Single. Other. MMP has had to variously and repeatedly change, adjust, roll back, or completely change their approach to post-14.5 attribution. All of them have come around to SKAN. Only Kochava actually listened to Apple from the get go.