I have some recommendations to make about their quarter pounder. It's not good enough unless you customize it with extra toppings and slightly more sauce. It pales in comparison to say, the big Mac unless you customize it with extras I recommend extra toppings by default at the minimum
Hey, company that size don't you think they ran so many experiments to optimise the recepie
Open your own burger joint and compete with McD.
I work at McD. They test their products on wide variety of audience to gather feedback, and most of the time all these actions are dependent on what competitors offer etc. For example Big Mac is well tested, well liked product by many. While QPC is more niche ( although entire McD offering is geared towards mass) I don’t personally know or have opinion on which of them is better. But yes, there are many products that I don’t like either. But I know sales and growth of those, and I know they have done it right. Optimization is not for taste, its for how they get more dollars
How can I sign up as a tester?
I am not sure, at MHQ we can sign up internally as employees, but not sure how that works for externals.
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In one way one could say its a contributing factor