TL;DR: Lead Marketing Analyst 1 year out of college. MS in Analytics program at top US university, TC bump from 75K to 121K in 10 months post-grad. Some recent achievements: managed a 50K monthly budget (300% increase in reach, impressions etc during management), led 2 MarTech integrations, learned Google Tag Manager w/ Chat GPT help, and led 5+ data pipelines from LinkedIn Ads, Meta etc. Looking for career path advice with skills in Tableau, Excel, VBA, SQL, and Marketing Ops/Automation. Only 1 year out of undergrad, major upleveled title and responsibilities to go with pay bump. Where to take career, what skills & certs to learn, etc prioritizing good WLB? ——————————————————————————— Tableau background + recent Tableau Data Analyst certification, Excel VLOOKUP/XLOOKUP and basic VBA, light SQL, Marketing Ops/ Automation experience (Marketo certified), NLP + light ML experience, and working with a ton of different teams technical & non technical. Also mentored interns at prior company, and indirectly manage 2 others that are technically lower level than me (despite being older), so thinking of at least Sr Analyst roles I graduated last year, Bachelor’s in MIS + Analytics minor. Did 2 years of internships across 2 companies, one of which right below FAANG (so some brand name). Extended offer at this company, worked for 10 months before getting layed off during the holidays. Fortunately anticipated this, so started applying beforehand and got a job within 3 weeks of layoff. This role is a lead marketing analyst, required 5+ YOE and they considered me at roughly 3. I’m really around 1 YOE when considering post-grad, but guess team fit was strong and most of the technical assessment was strong (minus the SQL, roughly LC medium). What certs, skills, and companies/ roles would you recommend for a technical marketing or related career? YOE: 1, 3 w/ internships TC: 121K, MCOL
Yo I got ~50% bump within a year of getting out of college (swe). Regarding imposter syndrome, pay a lot of attention to expectations and how people react to what you do. It took ~1.5yrs for me to lose the syndrome. It wasn't brought about by a big event. I just solved so many problems and completed so many tasks where I developed an attitude of "if I haven't failed yet I probably won't now". As what to do with your time I unfortunately have nothing useful lmao
The skill you most need to learn seems to be how to write a clear, readable text
Workin’ on it
Imposter syndrome is not a bad thing. Ignore anyone that says otherwise. Read “think again” by Adam Grant
When you mentioned impostor syndrome I though you would be making 1M out of college, but turns out it is just 120k?
More so on the massive title inflation bump & responsibilities than TC. For non engineering + non tech MCOL, I’d say yeah?
It’s meh even for non engineering and MCOL.
AMA
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I have worked at TikTok US core tech for 3 years. AMA.
Tech Industry
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How’s capitalism going?
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Issues with sleep
India
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Why is it so G*damn difficult to move money out of India
2024 Presidential Election
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Uh oh: President Trump leads Biden 49% to 43% in a two-way race.
Sorry that happened Or congrats