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Aaron too focused on cowbells

Why is Aaron so focussed on cowbells vs making things that users will use ?

@Box
Box Usksmdo Aug 9, 2018

Like what?

Amazon StblGenius Aug 9, 2018

I gotta have more cowbell

Salesforce sZlm46 Aug 9, 2018

who?

Box BOFH666 Aug 10, 2018

As long as I've been at Box, it has been a marketing company...not an engineering company.

Facebook Eirne Aug 10, 2018

Also I think the executives are still children. The last conference you guys organized - they made cheesy joke of the CEO getting married as though that was a product being shipped and in the demo they showed some planet simulation app and said that the dev who built it was an expert in space because he watched all the Star Wars movies like 12 times. ?!?

Box ACac Aug 12, 2018

What are the latest cowbells that sparked this post?