For discover IT, Chase freedom flex, Amex etc., why do they want to activate the offers manually? Isn't it easy to automatically add the offers and not trouble the customers? Whats the incentive here to the banks ? #personalfinance #creditcards
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I think it's because they're essentially adverts, and the companies want to reward you for responding to their advert, not if you were going to go shopping there anyways.
If you don't know you're getting the benefit they don't want to give it to you.
Drive traffic to their website, and more importantly this way the users would have a sense of accomplishment and know they got an offer from the card