Reading a lot of outdoors brands are not happy with Moosejaw’s acquisition by Walmart and their items being sold on Walmart. Agree or disagree that having items sold on places like Walmart and Amazon lowers the value and quality of a brand?
I would say amazon ups your credibility, especially if you’re a smaller brand. Wal-Mart, I would say, hurts a lot of brands that aren’t aiming for value branding.
Amazon marketplace has been going downhill. They catered to Chinese sellers and now are swamped with cheap, knockoff merch
Amzn is worse with all these cheap asian sellers in mp. Here's what AMZN does to brands... https://bgr.com/2018/09/28/amazon-marketplace-products-eu-investigation/ And how do you compete vs. China brands when this is happening? https://www.digitaltrends.com/business/amazon-battles-corruption/
I would not lump Amazon and Walmart together in this question.
I agree