Hi All, Got an offer from FAANG for B2B product marketing role while I have been into B2C roles in my career. The offer is not the decision maker and hence, looking for suggestions. Shall I go into B2B space if it has better long term opportunities? #tech TC - 270k
It really depends on the product or solution but the jobs are generally plentiful. You have a lot area to cover, tons of exposure and good pay.
You will benefit greatly from having both under your belt. Most B2C companies still rely on B2B to make their monies
I’ve done both and currently in B2B. My one bit of advice is make sure you’re into it - seriously. B2B can be a lot more research intensive, less creative, maybe more restrictive in terms of flexibility to move fast. 1. Understand the approaches to doing B2B and look at where your coworkers have been in the past to get a sense of how they operate. 2. Take a look at the product and make sure their marketing ops isn’t a complete mess where most of your time will be spent putting out fires and generating reports for leadership. 3. Make sure they have PMF, if they don’t, be ready to help them get there.
What is PMF?
@xdjP21 Product Market Fit
I've done both at faang. B2B is often more closely tied to revenue generating, which equals more resources and better impact measurement in my experience. There are always b2c products that have to branch into monetization where B2B experience comes in handy (ads). Overall I found b2c more interesting from a personal perspective but want to build out my career in B2B at least for now. My 2c :)
I'd base my decision on the product. I've always wanted to work in B2C because I find it way more intuitive. But I was offered my role to work with App Modernization + Data & AI @ Azure. I'd still love to work with direct B2C, but cloud was always an interest of mine, along with the growth of cloud computing- hence why I'm here. Disclaimer: I'm just an intern 👶🏻
You are less central to the company’s success if you are in B2B marketing IF there is a salesteam AND if the company is more reliant on the sales team for the majority of success. B2C Id argue marketing is more of a lead domino
As someone said, having both B2B and B2C experience is a huge plus and is going to help you with mobility later in your career. Also, if this is your chance to get into FAANG and you don't have other B2C FAANG jobs lined up, I would say go for it. After a year or two you can always transfer internally and your external B2C experience will be a huge asset. That said, it's true that in general it's harder to move from B2B to B2C than the other way around, so if you don't really like it make sure you move out fast and don't wait longer than necessary.
I have B2C experience so don't think I will be a challenge in future.
Have gone through a similar journey. Most of what others have written is true. It depends on your interests mostly but happy to discuss in detail if you DM me
A few random scattered thoughts that I don’t have time to put into any cohesive format: If you’re working for a cool, progressive company they will hopefully realize that B2C and B2B marketing are more similar than they think. B2B is consumers buying a product at work and want to see creative, engaging language, ideas and visuals. If they don’t have that mentality I mentioned above you either have the opportunity to be a huge rockstar (who makes awesome product briefs and great competitive comparison guides that the product managers AND brand marketing AND sales teams love you and you blow their minds) OR feel like a black sheep who “doesn’t understand enterprise marketing.” It all depends on how your team is. On that note there’s a big difference between B2B enterprise marketing and B2B mid-market and SMB. So SMB would resemble more B2C. I think B2B marketers are more cliquey than B2C. Like I don’t necessarily agree with the person above who said it’s harder to move from B2C than B2B. B2B is a niche space because it’s inherently less sexy than B2C and so I feel like they are all kind of skeptical of B2C marketers. I feel like anyone who is creative can easily move their way up the funnel to deliver brand messaging but it’s more difficult to really understand a product in order to flesh out the features and differentiators. Some good B2B resources in case you end up taking the role: Dave Gerhardt’s marketing group SaaStr Product marketing alliance’s Slack group Good luck!!
Thanks appreciated
I am not sure about Product Marketing. But I know of at least a few product managers who had to really struggle to get into B2C after a few years in B2B. But then it was also before cloud and saas were so big. So probably I am not helpful at all!