They continue to beat expectations. I thought it's just an app to stay anonymous and share live snaps. What exactly is it's usp ?
Media consumption app.
Why do they click on annoying ads ?
The ads were truly a deal breaker for me. Not sure how people can stand 10 ads littered across a single 5 minute video
Ads of c, lol
Snap captures the coveted youth market, teens to mid twenties (Gen Z), that's worth a lot of mula to other companies. Girls favor it for better selfie filters etc.
Why aren't they migrating to Instagram which has almost same features. Also snap by default opens the cam, which is so annoying. Takes multiple clicks to go to the chat screen.
Their friends are not on it?
Business model : of course ads. Their ads are “gamified”. So high chances of visibility. Target audience: youngsters + people who want to be anonymous.
Since I’ve yet to see my peers share an intelligent perspective on this, let me attempt. All popular Social Media’s platforms have a “Broadcast” model of connecting your content with as many people as possible. As a result, any content you share ultimately becomes put up to scrutiny against a massive online audience. Your user profile has become a resume of your personal life, and every person on your network is competing against you for superficial attention. Almost all the time people spend on these Apps are on a newsfeed, and people are overwhelmed with highly manipulated social content, learning things about other members of their network without ever really interacting with each other. We call this “Social Media”, but in reality the behaviors it reinforces are highly anti-social, and people feel alone and isolated in a sea of social content cause there’s no real human connection. Snap has approached Social Media from a completely different direction, and at its core the foundation of the App is messaging. Messaging Apps are simple: they facilitate the exchange of information between peers privately, mimicking actual in person interactions. The privacy allows people to be their authentic selves instead of a “picture perfect” version of themselves that people always post to their audiences on other social media. When you look at how most Snapchatters use our product, it’s as an ephemeral visual messaging platform. Basically communicating with each other via text, pictures and videos, all of this made even more fun and creative via AR and all the fun visual related tools we present. So when you think about it from this way, Snap at its core is placing peer to peer interaction as it’s primary driver of value as a product, instead of a mindless newsfeed. We also have deviated away form traditional social media by treating content shared as ephemeral: we don’t have public user profiles, your content doesn’t accumulate for others to access, we don’t have “likes” or a “liking” mechanism. We don’t even show our users now large their friend network is on Snap. At its core, Snap is a visual messaging platform. Now after blabbing about all this, messaging doesn’t make the big bucks. So on top of this critical functionality, Snap is now building out multiple high utility services that bring additional value to our users. Discover is basically Mobile TV, highly monetized bite sized video content with ads. We have Snap Maps, which is a whole new way of utilizing a modern Map as a discovery platofrm. We have Snap Games (gaming is self explanatory). And we have the most compelling for me personally, the e-commerce potential we can unlock through Snap Camera (which is a combination of scan and AR products that has an incredible future). You have to understand that how people communicate changes with time. Humans have literally in the span of decades learned how to use technology in our lives that is absolutely unprecedented in all of human experience. And if you look at the youngest generations of today, you’re looking at people that have grown up with mobile phones. Grown up with the internet. Grown up with social media. They’re tired of what mainstream social media has to offer. They want real, authentic connections with others. Our App provides a medium to communicate visually (a preferred medium for younger users around the world) while offering privacy that no other social media really provides. And now we’re building out this entire ecosystem of services that are easily accessible on the app without compromising the core product, which is peer to peer messaging. Alas, my long winded explanation is done. Hope that sheds some light :)
Yo! Thanks so much. One of the best explanations of Snap ever - rather than "its an app for teens". Thanks and I hope you have a prosperous career at Snap.
Business model = ads + selling geo filters
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^^^ exactly!