Tell Nio Chinese phone company making great cars now Cars are the new mobile phone
We should just rebadge, double the price, and claim mission accomplished.
How much profit did Nio make?
WOW good idea! Let’s ask bunch of entitled rookies, overworked tech nerds and TC chasing jerks to second guess one of most successful company on the planet!!
don’t underestimate blinders 😂
Many blinders are running these so called successful companies. Not everyone here is a new grad.
All the EV companies are at a big loss except Tesla. That should tell how profitable the EV market is
Apple worked on it for 10 years, with nothing really to show for it. They reportedly soent 10billion on it, which is about the maket cap of nio. Reading all the analysis it is not really clear what management wanted or if they had any vision fir project. Some of the ideas are just plain dumb, car with no steering wheel, weird seating arrangements that could never pass a crash test etc. It looks like they were throwing darts and seeing what stuck. As other analysts have pointed out, Apple is a high margin company, that way overcharges for whatever tech they provide. On a say $250 item you can sell it at $500, rely on your brand to pull that one off. But you can't do that on a 40k item. So at the end of the day it made no sense for them. Then there was also the risk of a substandard or a outclassed product could to their brand, and screw up their bread and butter buisiness.
Apple isn’t up to the game
Who is seriously considering buying a Chinese car in the US today?
You misunderstood OPs point. If some random Chinese phone maker can pivot to cars then surely Apple has the chops to do it as well.
Just because you can, doesn’t mean you should. Ultra competitive, high brand risk (crashes etc), low margin and small market for premium cars (which it would have been). Nothing good about it, surprised we even tried.
I guess it just doesn't make sense. Cars are a whole different thing from electronics. Good they scrapped it. I think tsla sales slumping was a wake up call for them
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Closed now - thank you all
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What happens when most of your team is Indian?
Are you watching the news? Have you heard about Xiaomi Su7? What’s the benefit for Apple to compete in this competitive area?
With that logic they shouldn’t even have the iPhone
iPhone is invented by Apple, and is still the most profitable phone. Xiaomi can copy Porsche and build cheap good cars. Can Apple copy Porsche?