Software Engineering Career
10h
1268
Cleared Amazon onsite, but lowballed.
India
5h
476
Modi is BJP's biggest liability now
Tech Industry
12h
2715
The job market is absolutely brutal right now
Tech Industry
8h
1395
I am starting to think Chinese interviewers currently fail non-Chinese candidates on purpose.
Tech Industry
6h
1579
Cute girl on the floor
Been a facebook advertiser for 3 years now, but with the recent iOS changes, the game has become really tough. I’m looking for ways where I can pivot my career, since I see this position is going to decline. TC: 36,000€
Ios 14 app tracking transparency, subsequent changes in facebook algorithm efficiency and reporting
Lol how do you know about audience network but also no nothing about app ads?
Amazon, it's ok. iOS 14 is really hard to understand and you need to lurk more. FB app ads are equally as fucked as FAN.
So it’s really hurting fb/meta huh?
It is also hurting people who use fb ads
Doing wonders for apple tho 🙂
You can take your experience and work towards a more analytics/marketing data science-role where you set up, execute and analyze casual lift frameworks
You are welcome 😎
job killer spotted
Taking out Meta and small businesses everywhere.
I don't get it, i can still see ads of whatever i search on chrome in facebook. So, they are still targeting maybe using cookies ?! I don't know what apple did that made it really tough
Web shouldn’t be affected much, although cookies are phasing out in 2023, third party tracking would be deprecated
This industry is seeing a huge shift.
Probabilistic modeling and attribution is pretty accurate. Although it would be hard to get a much accurate data, there is still a workaround or solution to it. Appsflyer has been doing it since the last 2-3 years.
Performance marketing for direct to consumer ecommerce brands. Extremely tough to find good performance marketers and you can apply what you’ve learned on FB to tons of other channels— Google ads, affiliates, influencer marketing, podcast/streaming inventory, etc.
I don’t get it What’s the issue causing your job insecurity? Not all of us understand it, can you be more descriptive
Apple made data tracking opt in instead of opt out on all apps FB ads marketing is huge for e-commerce (people make millions a year just from running well targeted ads on Facebook) Now Facebook will have significantly less user data for ad targeting is gonna be much more expensive for shittier ad spend results.
IOS 14 privacy made attributing reporting and optimizing a nightmare for advertisers
36k eur for 3 years is quite low... You can aim at working higher up in the funnel, awareness campaigns etc
What ios changes are you referring to?
iOS 14.5 added the “would you like to let (company) track your activity across other apps and platforms?” Prompt for iPhone users, which only a very small few every click yes. This makes it nearly impossible for Facebook to be able to efficiently target your ads and give good return on ad spend
No problem in targeting. It affects measurement and attribution.