Are there any good books or resources you'd recommend for someone who is still fairly new to the marketing profession? Current focus is product marketing but am open to resources covering a wider range of the marketing field (brand, growth, etc.). #marketing
22 Immutable Laws of Marketing, Cashvertising, ogilvy on advertising are good places to start.
Book: How Brands Grow by Bryon Sharp (1 and 2) is a good general brand marketing reference. For PMM specific insights Iād recommend Product Marketing Associations new resources. ShareBird is also a good resources for PMM things.
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I hate to say it, because it's a total chicken and egg thing but the best thing to do is to get experience with a major brand or at least a company with big budgets. I went to school for marketing after I got my bachelor's and while it was useful, a lot of what they taught me either didn't apply or just didn't have enough hands-on experience that carried over to a world where I was managing multimillion-dollar budgets. The good news is something that is both valuable and easy to attain is channel knowledge. Both Google and Facebook have tons of information and even courses featuring completion Badges and certifications will not only give you a wealth of useful knowledge but also marketability to companies and a good way to spice up your resume while showing you know your s***.
This. You can read about marketing, esp growth marketing, but nothing is going to beat actual experience if you are positioning yourself in the job market as an expert
Research past CIA psy-ops (operation mockingbird, MKUktra). Read books like A Brave New World and 1984. Itās all about divisiveness. All social media platforms now create it via informatic echo chambers at will. The idea is to segment a cohort to the nth degree in order to establish an internal targeted dialogue/narrative on a personalized level that resonates with users but instead of swaying them to think in terms of political leanings or moral justifications, you nudge them to align their wallets and hard earned money with your products (which they may not ever need but they arenāt supposed to know that). You can hide the messaging behind exclamation points, fluffy copy/creative iterations, and emojis but the underlying premise always remains the same. There is intelligence community level technology/investment that is used to do these sorts of things but itās just to convince someone to switch laundry detergent brands and drum up sales rather than establishing government coups/interference in another country. If you can convince someone to spend money they donāt have on something they donāt necessarily need, you can almost convince them of anything lol
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I know this advice seems off the wall, but it's not off the mark...on the gentler side of things, I recommend CREATIVITY, INC about the formation of Pixar, which has some great insights on teams, communications, and the merging of art + commerce (aka, telling great stories, very successfully, and making money while doing it).
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