How does your team learn from past product launches and use that to inform future roadmaps?
Ideally, we learn from past launches and apply those learnings when conceiving a product roadmap. After a product launch, how (and over what period of time) does your team or org track: - if the feature helped to solve the problem - who uses the feature - if members used the feature and the problem was not solved, why not? How do you find out if people used the feature in the way it was intended to be used? - if members didn't use the feature, why not? Hope to hear from product managers, engineers and anyone else who has observations!
Learning?
- User behavior pattern: if you already have tracking on your product (internal or click stream), try to sequence their activities and time. Do clustering and find what type of sequences that are most common. Once a clear pattern emerge, you can dig deeper on the demographic of the user. This will tell you if the user might need more training or they just don’t like it. Run regression against users who churn or bounce. See if there is a specific pattern or feature leads to higher churn. - sentiment analysis ..crawl the online forum or review for your product and run sentiment analysis to gauge the overall sentiment of the new release.
- Initial usage analytics - reuse analytics - client conversations - feedback from sales interactions - engagement rates on marketing campaign - sales - number of opportunities entered in CRM - win/loss analysis on closed opportunities Timeline depends on how long it takes each of the above items to season and provide quantifiable data.
+1 to hard numbers to inform success. Make sure to also access what winning looks like AHEAD of the launch