Why does Credit Karma have significantly more revenue than Mint? They're both just lead gen for financial products.
They also do a better job of promoting credit cards/loans and getting referral kickbacks.
I think Credit Karma leverages the data better for recs. Mint focuses on selling ads.
Literally no marketing for Mint vs Credit Karma’s aggressive ad campaigns. (Read, buying subs not earning subs)
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Seems like credit karma does a better job marketing (just my guess)
This.