Spotifys new tik tok style home UI is horrible. Why do you think I would want to scroll through it while playing music? Previous UI was great at discovering music and previously played music. Will need to switch to Apple Music now https://mashable.com/article/new-spotify-home-feed-video?taid=64094bba03a4f00001a2ae98&utm_campaign=trueanthem&utm_medium=trueanthem&utm_source=twitter #music
Previous UI was horrible and confusing to navigate
Previous UI wasn't great, especially for podcasts. This looks worse. Probably gearing up to some light pivots to socials though, so it makes sense.
One of analyst who was on CNBC during last ER mentioned that Spotify wants to remain a startup forever. Why? Because if they try get out of this mode and try to generate profit their valuation & growth will collapse. He was right on in his analysis. They keep trying to chase this minuscule growth with tweeks like this at very high cost..
Users are generally resistant to any change, but this change is absolutely required in my opinion. The scroll format gets significantly faster feedback signals around what users like then is possible with the previous version. Our strategic advantage above other apps right now is recommendations so not doing this isn’t an option because somebody else will
It was honestly terrible and I am so thankful it was reverted. New UIs can be great, this was not it.
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yet another common W for Apple Music, and common L for Spotify