TL;DR: Lead Marketing Analyst, in MS Analytics program at Georgia Tech, with TC increased from 75K to 121K in 10 months post-grad. Successfully managed a 50K monthly budget (300% increase in reach, impressions etc during management), led 2 MarTech integrations, learned Google Tag Manager w/ Chat GPT help, and led 5+ data pipelines from LinkedIn Ads, Meta etc. Looking for career path advice with skills in Tableau, Excel, VBA, SQL, and Marketing Ops/Automation. Only 1 year out of undergrad, major upleveled title and responsibilities to go with pay bump. Where to take career, what skills & certs to learn, etc prioritizing good WLB? ——————————————————————————— Tableau background + recent Tableau Data Analyst certification, Excel VLOOKUP/XLOOKUP and basic VBA, light SQL, Marketing Ops/ Automation experience (Marketo certified), NLP + light ML experience, and working with a ton of different teams technical & non technical. Also mentored interns at prior company, and indirectly manage 2 others that are technically lower level than me (despite being older), so thinking of at least Sr Analyst roles I graduated last year, Bachelor’s in MIS + Analytics minor. Did 2 years of internships across 2 companies, one of which right below FAANG (so some brand name). Extended offer at this company, worked for 10 months before getting layed off during the holidays. Fortunately anticipated this, so started applying beforehand and got a job within 3 weeks of layoff. This role is a lead marketing analyst, required 5+ YOE and they considered me at roughly 3. I’m really around 1 YOE when considering post-grad, but guess team fit was strong and most of the technical assessment was strong (minus the SQL, roughly LC medium). What certs, skills, and companies/ roles would you recommend for a technical marketing or related career? YOE: 1, 3 w/ internships TC: 121K, MCOL #data #dataanalytics #datascience #marketing #advice
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