Is anyone else confused/frustrated with what UX currently is?
My old report is now Head of UX, he’s building component libraries in React.
My old gf is now at Uber as Head of UX, she runs reports and soeaks at conferences and lives in powerpoint all day.
My workout buddy is at Autodesk, UX Director, basically just a project manager ensuring consistency across platforms.
Another friend, Head of UX at FAANG, just works on design systems and is a CSS guy.
Another girl I know, UX Director, shes just focused on clicks and organic traffic.
There are tools:
Figma/Sketch - focused on comps and layout.
InVision - focused on design systems and UX prototypes.
Usertesting.com - focused on Qual research
ClickTale/CrazyEgg - focused on...mixed methods?
Adobe/Google Analytics - Quant focused data
Looking at transitioning from eng to ux but seems super confusing.
I can deal with learning a bew technology stack but cannot deal with an ambiguous moving target.
Thoughts on this?
What in your opinion is UX primarily responsible for?
Can UI foster the UX, of course. UX is a poor way of saying "brand experience, from the perspective of the users of our brand, with the only things we have control over, the journey that we own."