What is micro-moment marketing? What are its benefits?

Micro Moment Marketing and it’s benefits. According to Google, micro-moment marketing revolves around intent-rich moments. In these moments, users turn to a device, like a tablet or a smartphone, to act on a specific need. A need can include going somewhere, plus knowing, doing, or buying something. Google summarizes these needs as follows: I-want-to-know I-want-to-do I-want-to-go I-want-to-buy With search engines, like Google, providing users with thousands of results, user expectations have risen when it comes to the quality of search results. People expect an immediate answer that aligns with their expectations or micro-moment. Benefits of Micro Moment Marketing Captures user attention at the right moment Builds brand awareness for every company size Delivers competitive advantage for early adopters Recent Research about Micro Moment Marketing Of leisure travelers who are smartphone users, 69% search for travel ideas during spare moments, like when they're standing in line or waiting for the subway. Nearly half of those travelers go on to book their choices through an entirely separate channel. Of smartphone users, 91% look up information on their smartphones while in the middle of a task. Of smartphone users, 82% consult their phones while they're standing in a store deciding which product to buy. One in 10 of those end up buying a different product than they had planned. Of online consumers, 69% agree that the quality, timing, or relevance of a company's message influences their perception of a brand.[2] Best Micro-Moment Marketing Example Nestlé Waters Nestlé has been around for years but started to see a change in how people searched. One may not think that people search that often for water, compared to other beverages, which can make digital marketing more difficult for a company like Nestlé when it comes to reaching and converting customers. That’s why Nestlé began connecting with consumers online in the same way they reached shoppers in-store. In response, Nestlé started to see a dramatic change in their marketing experience and results. In fact, their customer acquisition costs dropped by more than 30 percent. Source [1] - Think with Google [2] - HIcentrik - Digital Marketing Company in Jaipur