TC is relatively similar
Reddit can switch on location and bam! it likely has the same data as Uber
Choose the one that you want to tell us the TC š
Reddit attention is pretty low value. Their users skew younger with little disposable income with a wide variety of interests. Iād be surprised if half of them werenāt unemployed living in their parents basement. Uber users are much more valuable. They have money, they are there to spend money, they are probably in more densely populated areas, probably have a job, and their needs are more uniform. You can break them down into much better defined target demographics. Plus there is the other side of the marketplace, the drivers. You could come out with advertising products (driving billboards, play audio or video messages for riders, etc.) that you canāt for Reddit.
OP would you please be so kind as to share the offer details?
Senator, we run ads.
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Reddit gets hours of attention per person per day. Uber less so. Uber can sell personal data, but that's about it. Or am I missing something?
Uber is selling ads inapp, in the car, on the car (ie. Putting ads while you travel from A to B within Uber app, tablets in car, car toppers, etc)