Why is Google big on self marketing of one's work ?

Are all companies like that ? When I worked at a previous company, say Salesforce, I only needed to be visible to my manager which also happened through regular course of work, sprint update meetings and general word of mouth from my TL too. I only needed to deliver good quality of work, what was expected by my team and that's all that was needed. Come to G, and woah, everyone wastes a lot of time self marketing their work. People from sister teams keep conducting useless bug bashes, sometimes with buggy feature just to show everyone that they have worked on that thing. Instead they could have fixed the obvious bugs themselves. At Salesforce, I deliver good work to my manager, and the manager takes the responsibility to advocate for me when it comes to ratings, appraisals, etc. At Google, manager doesn't seem to do anything, all the onus of marketing is left to the candidate even at lower levels like L3, L4. I don't even understand the role of manager here to be frank. I feel Google self marketing philosophy is completely flawed atleast at lower levels, people keep wasting lots of time in trying to show off their work to other teams. First of all, most of the work seems like bloat, just to fill in and on top of that, self marketing for so called bloated useless features which were never required in the first place. It all feels like too much fluff for getting good ratings. Is all other big tech like this too ?

Meta boofarSvc Feb 10

Come to Meta. It will be a 10x experience. People write more WP posts than lines of code.

Google cuaa Feb 10

This is what I've heard, and it sounds sad. At the end of the year now everyone gives out peer bonuses here. This is new, is this like what meta does? This feels like a high school popularity contest. What do people who do backend work write about given how you need to show customer impact

Bloomberg RedRomeo28 Feb 10

Perfect business problem for chatGPT. Write out wp post faster than anyone

Taylor Farms Muut Feb 10

There’s a saying: “those who talk a lot, don’t do a lot”.

Amazon initdeez🥜 Feb 10

Amazon is like this too. You’ll waste so much time documenting your work in 5 different places and schedule reviews for anything and everything

IMC dbdidfb Feb 10

Main reason to keep me far away from big tech company is this (and money for my level / wlb / col ). I much rather work in small companies

DocuSign OtherName? Feb 10

Even that is not a guarantee. I’m at a small company and I delivered an amazing project early on. I thought that, like op, knowledge of that success in my management chain would get recognition. It did not. It’s a culture of needing to be a self promoter if you want to get recognition for your work.

Amazon TheKingPIP Feb 10

Empty vessels make most noise. But yeah meta is like this and Amazon too with the new shout outs thing being rolled out

Salesforce grumpiguy Feb 10

Self marketing is actually good. Not every manager can be trusted. With self marketing, there are less chances of shadowing of your work by manager.

VMware vExhausted Feb 10

This is the truth. Self marketing is a skill. Those who do it better go further in life. Size of company doesn’t matter. Job title doesn’t matter. If you want to get promoted, you have to market yourself (and by extension, believe you have something worth marketing). If you want to lead a company, you have to be able to convey the value of what you are doing to others around you. It is in finding the balance of modesty/humbleness while still being able to market oneself that you will find the most success. Look around at executives. It’s the one trait they all share.

Infoblox NDXa54 Feb 10

Now you know why Google has been conducting layoffs and it won't stop until Money is freely available not to care about time-waste work.

Dropbox 5yoe460k Feb 10

Yes, most companies are very politically driven. Managers are typically just for organizing events and attending meetings.

Capital One spY827 Feb 10

Ask anyone at 🧢1 about influence.

Salesforce sdrft1342 Feb 10

Btw it’s new culture in Salesforce too.

Google hasee OP Feb 10

How ?