Why did FB buy Giphy?
I dont get it. They could have just created Giphy themselves, since Gifs arent copyrighted. Crawl through all GIFS in Giphy, index them and save 400 million. (i am probably wrong, therefore please someone clarify)
The default answer to all things FB - Data lol 😂
For the lulz. Zucc was bored one day looking at memes.
Could be copyright. Wonder if people who post on Giphy relinquish copyright like Instagram. Also it’s a good addition to their main product
Papa zucc wanted to shut down the memes he’s in. Watch out. Your company could be next
Can't cuc_k the zucc
Same reason giphy required 150m to be built ;)
50% of traffic on giphy comes from Facebook. Why would I not acquire such a critical part of my content creation funnel.
Because it’s just a simple ass gif search that they can recreate. Just as Apple did in Imessage
I like to think of giphy as content creation platform, even if it is ridiculously simple ass gifs ;) Any content that helps Facebook or insta increase user engagement is fair game. Likely Facebook already includes usage of gifs in their ad models, I imagine they might be able to model better now that they also know where else it might be used.
People use gifs as a currency in their reactions.
Because they can.
Data
What data is associated with Giphy? Do they collect data?
Do they collect data? Everyone collects data. Even games collect data Data is what makes CEO’s wet