Why is Equifax like not dead yet?
This
Because they have the moolah and the power to influence the decision makers.
Your "data" is not valuable to strangers but it sure can create some awkward social situations when things you didn't intend all you friends and family to see go public.
I want money for my data. You can share with anyone
You'd be surprised to know how valuable it is to advertisers.
That’s what I’m saying.