I’m a manager at OMD, an Omnicom agency on a large global advertiser. I work across paid search, social, and direct partnerships with publishers. I want to get into growth marketing at a tech company. Eventually, I would like to lead marketing at a tech company/ start up. Is it better to first climb up the ranks on the agency to director level, continuing to touch on many channels for large fortune 50 companies before moving to a tech company? Or move into a growth marketing role, even if it’s only touching paid search, so that I can get the “growth” experience and skills on my resume? I’m looking to leave because I’m bored of the work, know there are more attractive TCs out there, and don’t feel that I’ll learn what it takes here to do “growth” at a tech company down the line. While I’m at it, what TC can I hope to pull for growth marketing manager roles in NYC? YOE: 4 TC: $90k #ads #growth #marketing
Switch to a growth marketing role in house. There are so many jobs in NYC that I see posting growth roles. Work on one channel like paid search, and then move internally or jump elsewhere to round out your experience. For NYC, I’ve seen roles around $110k-$150k but most of these needed more than 4yo. It’s worth a shot. Don’t stay agency side for much longer.
Thank you!
Now is a good time to go in house. Agency comp tends to cap out once you hit those more senior levels (which tends to be early since they promote every year lol). I’m at about 5 YOE and ~$140k. I echo Expedia above, anywhere from $110-150k is reasonable for your YOE in a high COL city.
I was also in an NYC Omnicom agency prior to moving to the tech world. I spent 5 years growing through the ranks as a high performer until the instability, low pay, and OMC overlords forced me to look elsewhere. Tons of big companies LOVE people with agency backgrounds and specifically want us because we are both creative and able to have a sense of urgency when pushing things forward. So much gets stuck internally when lifelong institutional marketers don’t have firm deadlines. Total comp is no joke either. Now is a once in a lifetime job market. I’m looking at roles paying 60-70% more.
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Move in house as soon as you have the opportunity. I spent a decade in agencies. Pay is low in agencies and the crap is never ending. If you stay in agencies too long it can hard to move in house.
Thanks! I see you’re at amazon- I’ve applied for a Strategic account manager role. Do you think that this type of role leads only to sales roles down the line, and so should be avoided if I want to lead marketing at a company down the line?
Amazon’s career paths aren’t linear. That means you could move into other roles over time as long as you can illustrate you can handle the work. People move internally quite often (I’ve had three roles in 4 years) and you don’t have to stick it out in a single job category or role type.