users can restrict access to idfa in iOS14 and 66% users on snapchat are on iOS14. I know this doesn’t effect Google much — what about Snapchat?
It won’t be impacted much because their advertising products and business aren’t mature enough to have benefited from it in the first place. Hundreds of thousands of apps have the Facebook SDK. I bet only dozens have the Snap SDK
This is exactly my intuition was. I hope their guidance reflects the same. I’m guessing it won’t effect growth too much as well.
Surprised its only 66%. But maybe that is global. I am working on an app, and 80% users are iOS, and 90% of those on some version of 14
The exposure is real. But is there any loss in revenue?
Isn’t the privacy still in beta? Not really enabled?