Question to insiders - why does Google kill products within a few years of launch, if not in first 2 years. I mean, what is driving it?
Google is mostly a rudderless company where executives don’t have a vision and/or enough conviction to keep pushing a project to get market fit. Smaller projects aren’t worth Google’s time since they won’t hit “Google scale” and projects that take too long aren’t good for promo for anyone in the organization so internal turnover eventually kills them if execs don’t first.
Success is measured differently at Google. If they don’t see a clear and easy path to 1 billion users, it isn’t considered a success. That is a catch with giving free products and trying to monetize ads: you need lots of users to make a product worth keeping.
That is also showing short sight leaders. They only looks for one revenue stream which is low hanging fruit, if it is not, they will move away from it without even trying to find another monetization method.
The logic makes no sense honestly. How many products can practically exist that will be used by 1 in 8 people in the world? Take Nest for example, did they think 1B people are gonna use it? It was not even a free product. There were so many products started/bought that cannot scale to 1B users.
It is because of promo projects, Google leaders believes fail fast principal, if they don't see clear path to success they will shut down the product and call it "sunset" legacy projects and then double claims the credits, promo again.
Folks here create products / projects for promotion or high ratings . After that no one knows why that exists or no one to takes care. My manager asked me to find a project to get a good rating!!!! Unfortunately this how Google has become
Projects are made just for promo. After that they are ignored
Sigh this is Amazon
this sounds really sad.
Promo cycles